ADMISSION REQUIREMENTS FOR THE UNDER-GRADUATE DEGREE PROGRAMME:
New NSC requirements
To be admitted onto the Bachelor of Commerce: Tourism Management (BCOMTM)
degree programme, applicants should achieve the minimum rating of 4 (50%)
in English. In addition, applicants should achieve a minimum of 3 (40%)
or more in four recognized NSC 20 credit subjects, which should include
at least two of the following: Accounting, Business Studies, Mathematics
(or Mathematics Literacy), Tourism, Geography or History.
Old Matriculation/Senior Certificate
A matric exemption with a minimum score of 30 points (on the Univen scale),
with a D (higher grade) or C (Standard grade) pass in English and an average
of 5 points in other subjects. In addition, applicants should have scored
a D symbol (Higher grade), or a C symbol (Standard grade) in the school
subjects listed above.
Modules offered for the Tourism Management Degree
MODULE NAMES AND CONTENT:
• Tourism Management (TMA)
• Tourism Development (TMD)
• Travel Practice and Operations (TPO)
A brief explanation of the field of tourism, what a tourist is and tourism
products, including man-made, natural and socio-cultural attractions, and
the five phases of the tourism experience and the six stages in the tourist
area life cycle. We study tourism as a sustainable resource and the need
for responsible tourism development, and the major role-players (attractions,
accommodation, transport, travel intermediaries and public and private support
systems) involved in the tourism industry. Analysis of tourism systems.
Introducing the motivations and decisions to travel; tourism behavior; influences
on the motivations; challenges in the tourism marketplace. Decision models;
the role of perceptions and the complexity of tourist’s decisions.
The tourists’ buying process: awareness, information search, attitudes,
evaluation of decisions, and post-decision evaluations. The tourism market:
market, suppliers, competitors. Business-(micro environment) and macro environment
of the tourism business. Strategic management: developing business vision
and mission statements, planning and environmental scanning and SWOT analysis.
Strategic analysis and organizational objectives, implementing strategies,
and strategic control processes.
Management of, and managerial functions in, the tourism industry. The management
tasks of planning, organizing, leading and controlling. Customer service
in tourism organizations: characteristics of service; the SERVQUAL model;
customer satisfaction; procedural and personal factors, and service integration.
People management in the tourism industry: the nature of service and models
and practices of human resource management. Stress in the tourism industry.
Operational management: service systems and encounters in tourism, service
providers and customers. The inanimate environment of the tourism industry,
service blueprinting and service demand. The nature, role and functions
of financial management for tourism. Financial performance management, working
capital and budget planning and control.Financial management risks. Economic-,
social-, and environmental impacts of/on tourism, and responsible tourism.
Marketing principles for the tourism industry; characteristics of tourism
marketing. The role of the tourism marketer and researcher, and the internal
marketer. The segmentation of the tourism market, tourist buying behavior
and tourism business behavior.
Tourism Development (TMD)
Introduction to the tourism phenomena where we define tourism and distinguish
between leisure, recreation and tourism. Tourism is described and analysed
as a system comprising different parts, external influences and how the
system functions as a whole. The different dimensions of tourism are identified.
The nature and allocation of tourism resources. Forms of tourism enterprises,
the tourism distribution system and levels of the system, the uniqueness
of tourism products, tourism sector organizations, and future tourism industry
trends. The emergence, growth and development of tourism from early times
to the 21st century. The influences of the industrial revolution of the
development of tourism; growth factors and global tourism patterns. Tourism
in space and into the future.
Key concepts of tourism demand; the societal factors that determine the
level of tourism demand in a population. Travel propensity of a population
using demand determinants as criteria for evaluation. The role of motivators
in tourism demand, and the importance of psychographic segmentation in a
competitive tourism economy. Main indicators of tourism demand. The need
for accurate and reliable information for public and private role-players
in tourism. Problems with tourism information and research in developing
countries. Definitions of tourists, visitors, and excursionists. Tourism
measurement terminology, origins of foreign tourists for travelling, and
methods used in tourism research.
The destination as an integrated collection of tourism products. The role,
type and owners of attractions. The hospitality sector: types of accommodation
and catering, facilities and services. The role of transport in tourism
destination development, and modes of transport. Support services and the
infrastructure and services underpinning the development of tourism destinations.
Different aspects of destination development, and the roles of stakeholders
at destinations. Levels and roles of destination organizations, and the
institutional structure of tourism in South Africa. The role of international
and regional organizations in destination development; the significance
of financial influences in destination development; the role of private
sector organizations’ and current issues in destination development.
Different types of tourism development. Business and leisure (coastal-,
cruise-, cultural-, educational-, events-, health-, urban-, sports-, religious-,
and nature-based tourism). The resources and setting for each type of tourism
development; the activities of tourists in each type of tourism activity;
and the destination development issues specific to each type of tourism.
MICE tourism. Tourism and economics: economic growth and economic development.
The economic benefits and costs of tourism for destinations and communities.
Measuring the economic growth impacts of tourism, possible constraints on
tourism development, and strategies to ensure that tourism contributes to
What is meant by the environment? The importance of environmental quality
on tourism development. The positive and negative environmental impacts
on tourism and strategies that destination managers and planners use to
reduce negative environmental impacts. What is culture? Recognise the changes
in relationships between tourists and host communities in tourism development.,
and distinguish between social and cultural impacts on tourism. Socio-cultural
benefits and costs of tourism for destination and host communities. The
factors that determine the affect of tourism on host communities; tourism
as a development tool on communities, and strategies to minimize social
and cultural impacts and increase positive impacts.
Defining the cultural tourism product, and the elements and characteristics
of the cultural tourism product. The approaches to cultural tourism product
development, including the South African product.’ Proudly South African
cultural and heritage products. Attitudes of the popularity of cultural
heritage attractions. The cultural differences as determinants of destination
popularity, and the ‘most visited cultural heritage sites world-wide
and in South Africa.
The need and motivation in cultural tourism. Mass tourism demand on the
cultural tourism product. The experiential economy, the consumption of culture
and the characteristics of demand for cultural tourism, and niche markets
for cultural/heritage tourism.
Travel Practice and Operations (TPO)
Overview of the travel sector of the tourism industry, tourism
distribution: components, systems and strategies, the historical development
of travel and the South African travel sector, and the future of distribution
of tourism in South Africa: changes, developments and the future.
Statutory and regulatory requirements for the travel sector, internationally
and in South Africa. A study of travel retailing in South Africa. Travel
agents and the development and management of the travel sector, especially
the human resource functions; operations and technological aspects.
Business-, corporate-, and incentive travel in South Africa: history, role,
functions, role-players, options and benefits, future of business travel.
The incentive holiday: discretionary nature, characteristics of leisure
travel and family stages. Phases of travel and benefits. The tour wholesaler:
the role of the wholesaler, setting up a wholesale business and distribution
channels. Tour marketing: operations cycle, the tour product, types of tours
and tour preparation. Demand for tours and designing tours, tour itineraries,
costing and promotion of tours.
Tour management and tour members: behavior of tour members, administration
and operations while on tour, tour reports, strategies for managing tours,
cultural sensitivity and tours for physically challenged tourists.
Introduction to events management: types of events, the events manager,
functions and roles of the manager, and events organization.
Characteristics of the entrepreneur, business ideas. Market segmentation,
questionnaires to determine business viability. Marketing plan. Financial
viability and plan. Tour business structure and form of business. Preparation
and submission of a business plan for one’s own tourism business.
The following subjects are offered by other departments and school of
Commercial Law (COL)
Introductory English (ECS)
ADDMISSION REQUIREMENTS POST-GRADUATE STUDIES
The Tourism Management Department does not offer post-graduate qualifications.
However, students wishing to proceed to an honours degree may join the Department
of Business Management and study for the B Com Honours degree in Business
Management, and continue with an M- and PhD qualification in Business Management.
The admission requirements are to pass Tourism Management and Tourism Development
with a 60% mark in the third year modules.
MODULES ON OFFER FOR B COM (HONS)
The course is taken in two parts over two years. The syllabus consists
of nine written 3-hour papers and a dissertation. Each paper carries equal
marks for examination purposes. Failure to pass a paper at any one examination
will have no bearing on papers already passes, or papers written simultaneously
with the failed paper. Credits will, therefore, be retained for papers already
passed for a period of two years.
The courses must be selected from the following list, in consultation
with the Heads of Department:
BMA 5521 Research Methodology (compulsory)
BMA 5611 Dissertation (compulsory)
BMA 5529 Tourism Management Fundamentals (compulsory)
BMA 5629 Tourism Strategy and Policy (compulsory)
And five (5) other modules from the following list:
BMA 5522 Strategic Marketing and Strategic Analysis
BMA 5622 Marketing Strategies and Implementation
BMA 5523 Marketing Research Process and Implementation
BMA 5623 Areas of Marketing Research
BMA 5524 Marketing Communication Management Process
BMA 5624 Marketing Communication Mix
BMA 5525 Entrepreneurship
BMA 5625 Business Planning
BMA 5626 Sales Management Process
BMA 5527 Managing Purchasing and Supply Activities
BMA 5627 Instruments of Purchasing and Supply Management
BMA 5528 Management Fundamentals
BMA 5628 Strategic Management
- Bachelor of Administration in Public Administration (BADMAP)
- Honours in Public Administration
- Honours in Development Management Studies
- Masters degrees by dissertation
- Master degree by coursework (This is offered in the Oliver Tambo Institute
- Local Government Administration (LGA)
- Public Administration (PAD)
- Development Management Studies (DMS)